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PPC & Paid Search

Campaign-to-page alignment that carries the same offer and intent from the ad to the conversion.

What the work should accomplish

The strategy begins with the business facts, real customer intent, and the conversion action that matters. Scope is shaped around measurable behavior rather than a generic package.

What WebXNI reviews

Offer, audience, and search or campaign intent
Message match from discovery to landing page
Calls, forms, mobile usability, and accessibility
Lead delivery, fallback paths, and follow-up ownership
SEO, analytics, and release evidence appropriate to the project